As part of its efforts to raise traffic awareness, the Abu Dhabi Police Department's Security Media Department and the Traffic and Security Patrols Directorate have utilized visual effects (VFX) technology.
Embracing innovation as a cornerstone of its development projects, the Directorate has employed various cutting-edge techniques, including 3D CGI (computer-generated imagery), virtual and augmented reality videos, 2D motion graphics, and animated characters, to effectively disseminate traffic safety messages with exceptional quality. These efforts extend to offering comprehensive narratives through the Safety Path series, featuring beloved characters tailored for families and children.
VFX technology enables the creation of lifelike or virtual imagery that is impossible to capture with conventional photography. It encompasses visual effects and the integration of virtual elements, transforming the appearance of physical objects and individuals to suit digital traffic awareness campaigns, thereby presenting observers with virtual renditions closely resembling real-life scenarios.
Brigadier General Mahmoud Yousef Al Balushi, Director of the Traffic and Security Patrols Directorate, emphasizes Abu Dhabi Police's commitment to adopting future-oriented approaches by leveraging modern technologies.
By staying abreast of technological advancements and leveraging them innovatively, particularly through the integration of artificial intelligence in traffic awareness initiatives, the police aim to effectively engage with the community. Al Balushi commends the Strategy and Performance Development Department of the Strategy and Institutional Development Center for their unwavering support in facilitating the Directorate's projects and security patrols.
Major Ahmed Abdullah Al Muhairi, Director of the Digital Traffic Awareness Project, highlights Abu Dhabi Police's ongoing endeavors to explore novel ideas that enhance their message and adapt to evolving traffic awareness landscapes. Notably, the introduction of the Twinkle AR application for children provides a unique platform for youngsters to engage with traffic safety cartoons.
The inclusion of technological advancements in traffic awareness initiatives has garnered significant public interest and engagement. Abu Dhabi Police's social media platforms, events, and collaborations with governmental and private entities have positively resonated with audiences through the sharing of digital traffic awareness content.
Furthermore, the recent deployment of four smart robots equipped with artificial intelligence capabilities aims to bolster awareness and education efforts by providing video demonstrations, responding to inquiries, and offering guidance on road safety practices and traffic regulations, emphasizing the importance of compliance to prevent violations and ensure road safety.
